--- title: "Bethenny Frankel Launches ‘Forever Young’ Wine – Can She Duplicate her Skinnygirl brand’s success?" url: https://allabouttrh.com/2021/06/03/bethenny-frankel-launches-forever-young-wine-can-she-duplicate-her-skinnygirl-brands-success/ type: post date: 2021-06-03 modified: 2021-06-02 markdown_url: https://allabouttrh.com/2021/06/03/bethenny-frankel-launches-forever-young-wine-can-she-duplicate-her-skinnygirl-brands-success.md author: "Lara Sophia" --- # Bethenny Frankel Launches ‘Forever Young’ Wine – Can She Duplicate her Skinnygirl brand’s success? Skinnygirl 2.0! Bethenny Frankel is launching yet another liquor brand off the back of her iconic *Real Housewives of New York* fame. The former Housewife turned business mogul is jumping back into the liquor business with her latest spirits brand - *Forever Young*. *"**Can lightning in a bottle strike twice? I cracked the code in the spirits business once before. My little cocktail baby was the fastest-growing liquor brand in history at the time,"* Bethenny shared via Instagram on Wednesday, June 2. *"I paved the way for many other media personalities to launch their own cocktail brands and created a new category." * She continued, *"Before Skinnygirl, there was only Diddy, Dan Akroyd, Sammy Hagar & Danny Devito, all men. Celebrities have historically been strictly told to never be photographed with alcohol. Liquor companies were marketed by men to men, and I changed that game. Now it’s a whole new world for women, thanks to my little brand that could. I waited until I found another brand and concept that I wanted to call my own."* *"I want to do it again with a new [wine]. I’m 50. I feel great and I, like you, want to be and feel FOREVER YOUNG,"* she added. She then described her new wine as *"absolutely superb"* and *"next level."* *"Every note is delicious. It is balanced. It is elevated. It is legit. With every sip, you will understand why I entered back into this space,"* Bethenny noted. https://www.instagram.com/p/CPoQRj0B27y/?utm_source=ig_web_copy_link *Forever Young* Wine is currently available in Malbec, Cabernet Sauvignon, and Sauvignon Blanc, with a Rosé option coming soon. The former New York Housewife founded Skinnygirl in 2009. She sold the brand's cocktail line in 2011 for $120 million. *The Real Housewives of New York City *airs on Tuesdays at 9 p.m. ET/PT on Bravo. ## Thoughts on Bethenny's new wine brand? Will you be giving Forever Young Wine a try? Sound off below! **[Follow](https://www.instagram.com/allabouttrh) **AllAboutTRH On **[Instagram.](https://www.instagram.com/AllAboutTRH)** **[Follow](https://www.twitter.com/allabouttrh) **AllAboutTRH On **[Twitter.](https://www.twitter.com/allabouttrh)****[Like](https://www.facebook.com/allabouttrh)** AllAboutTRH On **[Facebook.](https://www.facebook.com/allabouttrh)**